Biography
Riff Raff is a motivational app where learning & hobby musicians share & collaborate on song covers, and get rewarded by fan experiences and music gear.
We are reducing the 90% rate of hobby musicians who abandon playing, solving the biggest problem of the $15B musical equipment industry and offering new super-fans engagement & revenue opportunities to artists.
Q. What is your business model and how do you plan to monetize?
B2C: Monthly subscription for premium features (mentorship, backing tracks, stems, tone patch download) and usage.
B2B2C: Paid partnerships with instrument brands for direct access to qualified customers and ownership and usage data. We have letter of intent from Marshall and DW Drums, and already executed a covers contest campaign with $400 worth of equipment prize.
Q. Why did you choose to start this business in this industry?
I am a life long music-nerd who attended probably over a 1,000 shows and a hobby guitarist in cover bands since high-school.
I see an opportunity to build a company in the music space, while remaining firmly on the fan side, and contributing to people’s well being – and future talents – by encouraging music practice.
