Practicing Musician

Practicing Musician’s music education platform combines multimedia curriculum, private lessons, teacher/parent mentorship, instrument sales, and cutting-edge technology. With active users across 56 countries and a network of over 150 expert content creators, we’ve built a comprehensive solution that makes quality music education accessible and affordable in a market where 56 million people in the United States alone want to learn an instrument.

Our platform currently offers courses on 15 instruments through 3,500+ video tutorials, 3,000+ exercises and songs, 3,000+ written assignments, and standards-aligned assessments. Our courses are meticulously designed for self-paced learning and ensemble work – meaning students with no prior musical experience can play together on day one even if they want to learn different instruments; completely removing the solitary craft-building phase that deters so many aspiring musicians from continuing their journey.

We’ve achieved this with remarkable capital efficiency – producing professional video tutorials with Emmy Award-winning Directors and Videographers, members of the Seattle Symphony and PNW Ballet Orchestra, and full post-production value at just $100 per tutorial compared to the industry average of $1,500. Then, we applied our superior logistical process to a crowdsourcing model and reduced costs to $5 per tutorial. We’re seeing strong market validation through partnerships with major institutions like the YMCA San Diego (400K+ members), multiple Girl Scouts Regional Councils (150K+ members), and leading music retailers serving over 2.5 million K-12 students.

What sets us apart is our revolutionary private lesson model that applies the flipped classroom to private instruction, increasing efficiency and effectiveness while reducing cost to 1/3 of traditional private instruction; all while paying teachers better than retailers. We’ve proven product-market fit without spending on marketing, and we’re projecting $12.5M in private lesson revenue by 1/1/26 from ~10,000 students through our established channels and 40,000+ paying private lesson students by 1/1/27.