Cipher

Cipher is a marketplace for viral music, and the only legal source of trending sounds for social media. In this era of social media – where over 200 million brands use TikTok, Reels, and Shorts- these platforms have become music-first, and marketing is rapidly shifting to a social-first approach. Their algorithms are driven by trendy songs, rather than trendy creators. However, brands don’t have access to these tracks and have been getting sued for nine-figure sums for using them without permission.

Our licensing model is unique: we pre-clear songs (for a temporary purchasing window) with our label partners before they reach the platform, and then sell the licenses in bulk. Given the unique nature of our model, we are the sole supplier of real music, now available to the quarter of a billion brands on social media. Through pre-cleared and affordable licensing – a model gaining rapid approval by the music industry – we democratize access to music and help businesses go viral and stay relevant on all platforms.