Immersive Sound and Vision: The Role of Extended Reality (XR) in Music’s Future

Immersive Sound and Vision: The Role of Extended Reality (XR) in Music’s Future

As digital environments evolve, immersive technology offers musicians opportunities to transcend traditional boundaries in live performance, recording, and fan interaction. This session will explore how artists can utilize immersive technologies to reshape how music is experienced, shared, and monetized, highlighting the adoption of technologies like Dolby Atmos and the Eclipsa announcement by Google & Samsung. These developments underscore the distribution and performance synergies between immersive audio and visual experiences, at home and in theaters, and XR’s role in the near future of the music industry.